Early stage
Memory slips, missed bills, getting lost in familiar places. Start the conversation, get organized.
Memory Lane
Dementia doesn't come with a guide. Memory Lane builds one for your family — a personalized roadmap through every stage, from diagnosis to the conversations no one wants to have.

“Walking this with my mom is the hardest thing I've done. Memory Lane gave us a path.”
— Beta tester, Houston
How it works
Four waypoints. Walk them in order, or jump to where you are. The path bends with your family — never the other way around.
Memory slips, missed bills, getting lost in familiar places. Start the conversation, get organized.
Wandering, sleep changes, agitation. Lean on routines and the strategies that worked last time.
Comfort care, hospice decisions, family at the bedside. We help you focus on dignity and presence.
Aggression, falls, an ER visit. One-tap call lines and a clear next step — no scrolling for help.
Resources, nationwide
Helplines, respite, hospice, legal aid, and your state's aging agency — in one place. Phone numbers tap to call. National 24/7 lines included.
Browse resourcesMeet Lane
Lane remembers your loved one's stage, behaviors, routines, safety concerns, and what has worked before — so you don't have to start from scratch every time you ask for help.
Where Lane is headed
Today Lane goes Question → Answer. Soon, it will go Question → Answer → Action. Like this:
Today
“I need a break this weekend.”
Lane: “Here's how to find respite care in your area, what Medicaid covers, and how much it usually costs.”
Soon
“I need a break this weekend.”
Lane: “Found 3 respite providers in your zip with Saturday openings. Booked you 9am–1pm with the one your insurance covers, added it to your calendar, and texted your brother to confirm backup. Reply ‘swap’ if you'd rather try another.”
Caregivers shouldn't have to translate advice into a to-do list. Lane should do the work.
About Memory Lane
Dementia doesn't come with a roadmap. Neither does caregiving.
Most family caregivers never expected to become the coordinator, advocate, scheduler, medication tracker, historian, decision-maker, and support system for someone they love.
Yet every day, families are asked to make complex decisions about safety, behaviors, medical appointments, medications, living arrangements, finances, and future planning — often with little guidance and even less time.
Memory Lane was created because caregivers are expected to manage challenges that would overwhelm most people.
Our goal isn't to replace your doctor, nurse, social worker, or care team.
Our goal is to help you understand what may be happening, prepare for what comes next, stay organized, and navigate difficult decisions with greater confidence.
Think of Memory Lane as a roadmap for the journey.
A place to track what matters, understand challenges as they arise, prepare for appointments, learn practical strategies, and find support when you need it.
Because caregivers shouldn't have to figure it all out alone.
Growing with you
As Memory Lane grows, families will have access to more ways to receive support, including:
You don't need to become a dementia expert overnight. Memory Lane helps guide you through the journey, one step at a time.
Early access is free for families. Tell us where you are on the journey and we'll meet you there.
Made with Emergent